A neighbourhood taqueria that nobody could find
A concept build exploring what happens when a busy taco shop with no website and a five-year-old maps listing gets a site designed around one action: getting an order in.
The problem
The business exists on Instagram and a Google Maps pin. Searching the neighbourhood plus "tacos" returns four competitors first. Customers who do find it cannot see a menu, opening hours are wrong in two places, and the only way to order is to call during a lunch rush when nobody can answer the phone.
The decisions
One action, chosen before any layout
Ordering, not booking and not inquiries. Everything else on the page — the menu, the hours, the photography — exists to support someone deciding to order, and nothing competes with it for the first screen.
Keep the ordering provider they already use
Replacing a system the staff already know how to operate adds training and risk for no gain. The site wraps it rather than replacing it.
The menu is content, not a PDF
A PDF menu cannot be read by search engines, is unusable on a phone, and goes stale silently. Structured menu content means the items themselves can rank.
Photography of the actual food
Stock imagery of tacos is the fastest way to look like every other listing in the category. The concept assumes a one-hour monthly shoot.
The outcome
The intended outcome is a site that ranks for the category and neighbourhood, answers the three questions every new customer has — what is on the menu, when are you open, how do I order — and turns a phone call nobody can answer into an order that arrives on its own.
This is a concept build, so there are no traffic or revenue figures to report and we are not going to invent any. What it shows is the reasoning we would bring to your build.