A barber shop losing bookings to a broken mobile site
A concept build for a shop whose existing website looks acceptable on a laptop, takes nine seconds to load on a phone, and hides the booking button below four screens of scrolling.
The problem
Most traffic is mobile, and the site was designed on a desktop and never checked on anything else. The hero image is a four-megabyte photograph. The booking link is in a footer. The shop is well reviewed and looks, online, like somewhere that closed in 2019.
The decisions
Performance treated as a design constraint
A budget was set before any layout: the page has to be usable on a mid-range phone on a normal connection. That single constraint removed the hero video question entirely.
Booking in the first screen, on every screen
The one action is a booking. It appears in the header, in the hero and at the end of every section, because a visitor who decides halfway down should never have to hunt.
Reviews shown, not claimed
The shop already has the credibility; the old site simply never mentioned it. Real reviews with names do more for conversion than any adjective we could write.
The outcome
The intended outcome is a site that loads in about a second on a phone, puts booking in front of the visitor at the moment they decide, and looks like the standard of the shop rather than well below it.
This is a concept build, so there are no traffic or revenue figures to report and we are not going to invent any. What it shows is the reasoning we would bring to your build.